Move beyond the basics and increase your understanding of Facebook’s targeted advertising tools to create more effective paid ad campaigns for your local business or organization. Learn techniques that will improve your performance and generate more results and the latest tactics available. This class will delve into best practices for utilizing Business Manager, Ads Manager, Facebook pixels, tips for building custom and lookalike audiences, retargeting, and more. By creating more efficient campaigns, your advertising dollar will be stretched further, potentially reaching more customers. Learn how to turn digital traffic on Facebook and Instagram into revenue.
Students who take this course should expect the following outcomes:
Prerequisites: At least an intermediate level of experience using a PC or Macbook, with a working, internet-enabled laptop computer and current operating system. Google Chrome should be installed. Attendees should have a functional Facebook and Instagram account set up before class, and they should preferably already have access to a working Facebook Ads account.
There are no classes currently available.
For inquiries, please call 585.685.6004 to get information regarding future classes.