This two-session program engages participants in the creative content writing process. Collaborators will discuss, analyze and create copy related to: • Strategy ideation
• Audience attribute appeals
• Emotive storytelling
• Visual writing
Potential Activities (based on CGI Digital examples as available):
• Describe the Phases of the Writing Process
• Identify Audience POV: challenges, features vs. benefits, impact of language
• Role Play Emotive Strategies • Create VOICE copy
• Practice Daily Dose Development Tips
There are no classes currently available. For inquiries, please call 585.685.6004 to get information regarding future classes.
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