Corporate College: Professional Development

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Reconsidering Creative Copy   

This two-session program engages participants in the creative content writing process. Collaborators will discuss, analyze and create copy related to:

  • Strategy ideation
  • Audience attribute appeals
  • Emotive storytelling
  • Visual writing
  • Potential Activities (based on CGI Digital examples as available):
  • Describe the Phases of the Writing Process
  • Identify Audience POV: challenges, features vs. benefits, impact of language
  • Role Play Emotive Strategies • Create VOICE copy
  • Practice Daily Dose Development Tips
 

There are no classes currently available.

For inquiries, please call 585.685.6004 to get information regarding future classes.

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