This two-session program engages participants in the creative content writing process. Collaborators will discuss, analyze and create copy related to:

• Strategy ideation
• Audience attribute appeals
• Emotive storytelling
• Visual writing
• Potential Activities (based on CGI Digital examples as available):
• Describe the Phases of the Writing Process
• Identify Audience POV: challenges, features vs. benefits, impact of language
• Role Play Emotive Strategies • Create VOICE copy
• Practice Daily Dose Development Tips