Corporate College: Professional Development

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Reconsidering Creative Copy   

This two-session program engages participants in the creative content writing process. Collaborators will discuss, analyze and create copy related to:

• Strategy ideation

• Audience attribute appeals

• Emotive storytelling

• Visual writing

Potential Activities (based on CGI Digital examples as available):

• Describe the Phases of the Writing Process

• Identify Audience POV: challenges, features vs. benefits, impact of language

• Role Play Emotive Strategies • Create VOICE copy

• Practice Daily Dose Development Tips


There are no classes currently available.

For inquiries, please call 585.685.6004 to get information regarding future classes.

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