This two-session program engages participants in the creative content writing process. Collaborators will discuss, analyze and create copy related to:

• Strategy ideation

• Audience attribute appeals

• Emotive storytelling

• Visual writing

Potential Activities (based on CGI Digital examples as available):

• Describe the Phases of the Writing Process

• Identify Audience POV: challenges, features vs. benefits, impact of language

• Role Play Emotive Strategies • Create VOICE copy

• Practice Daily Dose Development Tips